- carry out research and statistical analysis to help improve our content, products and services and to help us better understand our visitors and customers requirements and interests;
- target our marketing and advertising campaigns more effectively by providing interest-based advertisements that are personalised to your interests; and
- make your online experience more efficient and enjoyable.
Consent — option 1 (browser settings):
Consent — option 2 (notification on home page)
We work with third party suppliers who may also set cookies on our website, for example Facebook, Twitter, YouTube which we use to display video content. These third party suppliers are responsible for the cookies they set on our site. If you want further information please go to the website for the relevant third party. You will find additional information in the table below.
Description of cookies
The table below provides more information about the cookies we use and why:
|Name of cookie||Owner||Purpose for the cookie|
|Used by||Filename||Expires||Purpose||Further information|
|Google Analytics||_utma||2 years from set/update||These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.||An overview of privacy at Google|
|_utmb||30 minutes from set/update|
|_utmc||On closing browser|
|_utmz||6 months from set/update|
|_utmv||2 years from set/update|
|Browser tabs||TabsMemory||On closing browser||Stores information in tabs within a browser page to speed up switching between tabs.|
|Third Party||Linking Facebook advertising by Big Yellow to Big Yellow site visit|
How to turn off cookies
If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this website. For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies: https://ico.org.uk/for-the-public/online/cookies/.